I’m not joking. I shook my Magic 8-Ball, and that’s what it said! Not really, but sure enough Ericcson ConsumerLab found in their study that wearables could, in fact, replace smartphones in the future.
Ericcson ConsumerLab conducted an online survey of 5,000 iPhone and Android smartphone, between the ages of 15 and 65, with 2,500 being existing wearable owners. Their views represent the 280 million smartphone users in the US, Brazil, China, South Korea, and UK markets. They also interviewed ten wearable experts to get their view on the emerging wearable trends, beyond health and fitness.
“43 percent of those surveyed believe smartphones will be replaced by wearables, while 40 percent of smartwatch users already interact less with smartphones today. As wearables get smarter, the smartphone may become a secondary screen.”
Ericcson found that two in five wearable users feel naked when not wearing their device. Which is huge, as that means wearables are already very integrated into the life of 40% of today’s consumers. And 38% of the participants believe that wearables will be able to perform many of same functions as smartphones within only five years.
There are already many signs of this impending change, take a look at recent smartwatches, such as the Apples Watch for reference. Interestingly enough, while it seems the study participants want the change and even expect it, a quarter of the participants who bought wearables in the past three months say they were not satisfied with the wearable.
Typically, wearable users use their wearable screen as a secondary option to the smartphone. But as wearables are becoming smarter, user dependency on the smartphone is decreasing. There are many signs today that point to this, in fact, Ericcson reports, “4 out of 10 smartwatch users in our survey already spend less time looking at their smartphone screen because notifications are now available on their smartwatches.”
So what new is to come to drive the use of wearables vs. smartphones? The Ericsson report says, “people believe that ingestible pills and chips under the skin will be commonly used – not only to track vital health data, but also to unlock doors, authenticate transactions and identity, and to control objects.” So wearables will not only be in device form, these “skin wearables” may be called internables or implantables rather than the traditional term, wearables. 60% of the participants believed in 5 years this will be the world’s reality.
These skin wearables sort of, well, makes my skin crawl. But I’m sure by 2021, this concept will be exciting, as we’ll be ready for something fresh and exciting to test in the wearable tech world!