TrackR Bravo Review

TrackR Bravo Review


From $29.99

Overall Rating



    • Sleek, compact design is very functional for phones, keys, wallet etc
    • Although Battery life could be longer, big plus is replaceable
    • Great concept for the users that tend to misplace items


    • Bluetooth connectivity issues identified between the TrackR Bravos and users’ smartphones
    • Alarm sound could be louder
    • Could have more precise location estimates in app
    • Batteries life generally shorter than the one year time frame the company presents to customers for TrackR battery life


    Rating of the TrackR Range of Products (Bravo, Atlas, Wallet, Sticker):

    • 6.5 on a 1 to 10 scale (10 = best)
    • Nice form factor design uplifts the rating by 1/2 point
    • A competently imagined, cogent ecosystem of the TrackR Bravo, Atlas (in concept only), Wallet, and Sticker raise the rating by 1/2 point – nice mini ecosystem development!
    • TrackR have had issues with Bluetooth pairing


    TrackR states that they have shipped more than 1.5 million devices. Given that many customers are ordering a half dozen to ten TrackR Bravos, this may mean that there are some 250,000 to 100,000 customers in the global market who have purchased TrackR devices.

    The TrackR ecosystem of the Bravo tracker, the Atlas Plugs, the Wallet, and the Sticker are all meant to help consumers find things they don’t want to lose or want to keep track of at a moment’s notice.Best reviews on TrackR Bravo

    The TrackR Bravo is promoted as a device that can help consumers find many types of everyday items around the house and the office such as keys, wallets, and even smartphones. The TrackR Atlas Plugs are promoted as a device that can plug into any outlet in the home to offer a more robust network for tracking all the items to which the Bravos are attached, even down to specific room locations for the Trackr Bravos and the tracked items in question.

    My problem with the Bravos and the Atlas Plugs in question is this: Why are the Atlas Plugs even necessary if the Bravos performed as advertised in the first place?

    It seems as though the Atlas Plugs are a way for TrackR to bandage up a Bravo tracking technology platform that is not satisfying the global market of customers to which they already have sold their TrackR Bravo product line.

    In the tracking space, TrackR’s competitors are Tile, Nut Smart Tag, and Mynt. In the months ahead, stay tuned this month when we will present reviews of these tracking competitors too.

    In doing so, we may all find out some inherent connectivity technology flaws in the tracking industry or with TrackR specifically. Either way, the results should be compelling and likely disappointing.

    TrackR Bravo


    31mm (US quarter = 34.36mm dia.)




    1.3 ounces


    Up to 1 year


    Replaceable CR1620 Battery


    Up to 85dB


    Bluetooth 4.0 (Bluetooth Low Energy)


    iOS 8 ; Android 4.4

    This table was created with Compare Ninja.

    TrackR Atlas Plugs


    48mm long, 38mm dia.


    Bluetooth 4.0 (Low Energy)


    WiFi (802.11 b/g/n), 61.5 meters range indoors 

    This table was created with Compare Ninja.


    Bluetooth enabled tracker devices such as the TrackR Bravo and even its companion devices, TrackR Atlas, TrackR Wallet, and TrackR Sticker all need to function in home and office environments that habitually suffer nowadays from two fundamental problems when it comes to seamless wireless communications.

    First, home and office construction materials often block, irregularly bounce, and/or weaken Bluetooth and wireless comms dependent devices.

    Second, today’s consumer and professional office environments are target rich with wireless comms consumer devices competing for the same bandwidth and a seemingly endless floor-to-ceiling, 3D mesh of rather constant WiFi and Bluetooth wireless signals silently traversing the X-Y-Z space of the environment in which you intend to use your TrackR Bravo, Atlas, Wallet, and/or Sticker.

    Mind you, Bluetooth (LE) uses RFs (radio frequencies) to send signals wirelessly from one smart device to another. Many communications and connectivity problems with Bluetooth devices can be a result of either interferences issues or blocking materials, or both.

    key tracker | TrackR reviewsSources of interference with Bluetooth connectivity include other Bluetooth devices within the same network location, WiFi base stations, microwave ovens, satellite service coax cable and connectors, some cordless phones, harmonic interference generated by some LCD monitors, electrical power lines, a nearby electrical power station, and poorly shielded cabling. Moreover, various types of electrical equipment can cause problems with Bluetooth communications too.

    Additionally, other wireless devices such as wireless cameras, wireless video transmitters, wireless speakers that operate in the 2.4 GHz or 5 GHz bandwidth, baby monitors, and even a neighbor’s WiFi base station) that operate in the 2.4 GHz to 5 GHz bandwidth can cause disruptions and signal weakness to the point of wireless device malfunctions.

    Some of the physical barriers to effective Bluetooth communications include certain metals, metal objects such as filing cabinets and metal doors and refrigerators and even metal studs in walls. (How many of today’s office environments are constructed from metal stud framing systems?) Even mirrors and pieces of art can cause signal distortion and bounce and weakening.

    Water, bricks, and marble present moderate blockage of Bluetooth communications, while plaster and concrete present higher levels of blockage to Bluetooth network connectivity.

    Wood, non-ballistic glass, and most plastics do not present much in the way of physical barriers to Bluetooth and other wireless comms.

    In short, there is just way too much signal noise, signal contention, and signal weakening going on in today’s WiFi and Bluetooth rich home, commercial office, industrial, and retail consumer environments.  These competing signals create challenges for the current technology platform implementation of these TrackR devices to function with the assured, methodical regularity that consumers expect of all their smart devices in today’s global economy.


    For those brave souls who want to roll the dice on some TrackR Bravos and/or Atlas Plugs, they are generally available for MSRPs of USD29.00/tracker (USD116/8 devices) and USD39.00/plug (USD200/10 plugs), respectively.



    Negative customer feedback is a cause of concern for the TrackR line of products.  A great deal of performance issues will certainly depend on your personal home and office competing signal environments.  If you don’t tend to have connectivity issues with other wireless devices, then chances are you will be fine.

    If you tend to misplace or forget where your keys, wallet, phone, or any other item that is always going missing, then the TrackR product line might be worth a try.  It is a very cool product and we will be keeping a close eye on any technical improvements from TrackR or their competitors.

    Are you interested in everything Wearable?  We have the Latest News, Reviews, and trends on the Wearable Technology Industry, including Smartwatches, Fitness Trackers, Virtual Reality, and SmartTech for the home on I Wear the Tech.Com

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