VERDICT & RATING
Rating of the TrackR Range of Products (Bravo, Atlas, Wallet, Sticker):
- 6.5 on a 1 to 10 scale (10 = best)
- Nice form factor design uplifts the rating by 1/2 point
- A competently imagined, cogent ecosystem of the TrackR Bravo, Atlas (in concept only), Wallet, and Sticker raise the rating by 1/2 point – nice mini ecosystem development!
- TrackR have had issues with Bluetooth pairing
TrackR states that they have shipped more than 1.5 million devices. Given that many customers are ordering a half dozen to ten TrackR Bravos, this may mean that there are some 250,000 to 100,000 customers in the global market who have purchased TrackR devices.
The TrackR ecosystem of the Bravo tracker, the Atlas Plugs, the Wallet, and the Sticker are all meant to help consumers find things they don’t want to lose or want to keep track of at a moment’s notice.
The TrackR Bravo is promoted as a device that can help consumers find many types of everyday items around the house and the office such as keys, wallets, and even smartphones. The TrackR Atlas Plugs are promoted as a device that can plug into any outlet in the home to offer a more robust network for tracking all the items to which the Bravos are attached, even down to specific room locations for the Trackr Bravos and the tracked items in question.
My problem with the Bravos and the Atlas Plugs in question is this: Why are the Atlas Plugs even necessary if the Bravos performed as advertised in the first place?
It seems as though the Atlas Plugs are a way for TrackR to bandage up a Bravo tracking technology platform that is not satisfying the global market of customers to which they already have sold their TrackR Bravo product line.
In the tracking space, TrackR’s competitors are Tile, Nut Smart Tag, and Mynt. In the months ahead, stay tuned this month when we will present reviews of these tracking competitors too.
In doing so, we may all find out some inherent connectivity technology flaws in the tracking industry or with TrackR specifically. Either way, the results should be compelling and likely disappointing.