VERDICT & RATING
As it is now, the Olio Model One smartwatch by Olio Devices earns a rating in this review of 7.0 out of 10.
Rating of the Olio Model One Smartwatch:
- 0 on a 1 to 10 scale (10 = best)
- attractive, luxury design and high build quality raises the rating by 1 point
- simplified UI and UX, with minimalist apps approach merits industry attention and limited kudos from the global customer base and uplifts the rating by 1/2 point:
- who amongst us is not suffering from “app fatigue”? (kudos to Olio Devices for some though leadership on this mounting ‘digital life’ issue)
- that said, the inability for users to choose between “opting-in” or “opting-out” of apps on the Model One drops the rating by 1 full point (when in doubt, Olio, give customers the choice!)
- lack of common features such as GPS and heart rate monitor drops the rating by 1/2 point
- dependence on cloud processing for much of the Model One’s processing (instead of on-device/on-wrist processing) drops the rating by 1/2 point:
- the growing susceptibility of public cloud infrastructure single point of failure events means smartwatch manufacturers should ensure a hefty measure of on-device/on-wrist processing power and activities
- Olio Devices’ focus on stealthy avoidance of publicly available information on the electronic hardware (CPU, GPU, memory) inside the Olio Model One drops the rating by 1/2 point
Steve Jacobs, the entrepreneurial CEO of Olio Devices describes his company as “an artisan smartwatch maker.” This is a very accurate description of the company, the team, and the product line. In fact, Jacobs himself likes to state that Olio Devices is “very much like a craft brewery and artisan coffee shop”.
According to Jacobs, Olio Devices targets executives with huge demands on their time, people at the cutting edge, traditional watch lovers who are already experimenting with IoT watches, and even as Jacobs recounts, people who “want to change out of their Rolex to an Olio”.
So whether Olio Devices can survive in the years ahead likely depends on how much investor money can continue to be garnered for artisanal smartwatch vendors in the post honeymoon time period after the early adopter smartwatch market peters out.