It is never a great sign for a product line to be pulled off the manufacturer’s online store. But that is exactly what seems to have happened to the Microsoft Band 2 fitness tracker. There are rumours that consumers may see the product line disappear in physical locations as well. Third-party sellers such as Amazon and Ebay will be utilized to sell any remaining units.
This may be due to the final production run ending and no new announcements for future manufacturing in sight. When you hear these reports and then it appears they are pulling the launch of the Band 3 upgraded model, the future of the Band 2 comes into serious question.
The Band 3 (also known as the Band 2 Beta) had some cool and practical upgrades in store that was going to address consumer demands. They had added a Swim Tile function to assist the avid swimmer in keeping track of their laps, which was certainly going to make a big splash compared to competitor’s lack of waterproofing. Many fitness trackers won’t survive a post workout shower-so this was a big plus for the Band 3.
The Microsoft Band 3 also added an EKG supported functionality that allowed user to track their heart rate, stress levels, and blood pressure.
Many industry experts are laying blame on Microsoft’s pricing, hardware issues, and marketing strategies contributing to the apparent decision to change direction by pulling the Band 2 while cancelling the launch of the Band 3.
Wearable enthusiasts can be encouraged by the public statements that Microsoft is investing heavily in research and development for the health-related fitness devices. Perhaps rather than release an upgraded model will give way to an innovative new product range. We will anxiously await Microsoft’s next step to see where they are heading in the wearable technology sector.