After being punished on Wall Street in November for perceived lack of product diversification, Fitbit has certainly taken both notice and action.
We have been updating our readers over the past few months regarding Fitbit’s purchase of the Pebble Smartwatch Brand. This acquisition was designed to gain access to both Pebble Smartwatches technology and software applications to further augment Fitbit’s entry from fitness trackers into the Smartwatch wearable market segment.
One of the notable parts of the Pebble purchase was Fitbit’s exclusion to the Pebble Smartwatch product line, which was discontinued and production halted. This left many Pebble Smartwatch users in the lurch while Fitbit determined what level of support and software updates would be available to existing smartwatch owners.
The latest development in Fitbit’s shopping spree is purchase of the Vector Smartwatch. Although only launched in March 2016, the Vector smartwatch are designed more as a traditional watch than a fitness tracker.
This falls in line with Fitbit’s diversification efforts as the Vector Smartwatch is unlike the Fitbit fitness trackers that the wearable tracker leader is best known. There is also speculation that like the Pebble Smartwatch takeover, Fitbit may be very interested in just attaining the Vector Smartwatch design team and software platform.
There is currently no indication whether Fitbit will replicate the Pebble Smartwatch strategy of integrating the technology and personnel while discontinuing the Vector Smartwatch brand. We will certainly keep an eye on developments and provide updates as they unfold.
What is undeniable, is that Fitbit is listening to the criticisms last year from Wall Street and aggressively moving into the Smartwatch Wearable Industry. Vector had built in a short run an impressive list of leading smartwatch talent including the former CEO of Timex.
If you are a current Vector Smartwatch user, you may find that like Pebble Smartwatch owners before you, there will not be any scheduled software updates likely available although there should be a continued level of support for current Vector Smartwatch owners.
The question of the day is what is in the pipeline of Fitbit wearable product releases for 2017? We expect to see some innovative wearable tech products from Fitbit in both Fitness Tracker and now Smartwatch product ranges.