Xiaomi’s new joint venture investment powered smart fashion device brand, Amazfit is aggressively pushing forward into the newly emerging category of high fashion, luxury smart wearables.
Two new Amazfit activity and sleep trackers, named Equator and Moonbeam, respectively, follow in the footsteps of the Ringly Aries bracelet, but with a pretty ingenious form and function twist that very likely will necessitate the creation of a new fusion product category name worthy of so many Hollywood celebrity couples. . . .
Come to think of it, why didn’t ol’ school movie stars Elizabeth Taylor and Richard Burton have a fusion name? Perhaps the media missed the boat decades ago on “Elizachard” or “Richabeth.” Oh well, I guess we now know why those two fusion appellations not only did not stick, but were thankfully never even created in the first place. Obviously, Richard and Elizabeth ‘did not do’ social media and they did not do early 21st century Hollywood fusion names. Tisk tisk, tis’ their eternal loss, not yours. . . .
So, pardon the brain freeze, peeps, but I am going to invent a new word that is worthy of Amazfit’s new wearables product category, which I shall term the “Pendlet.”
The reason you’ve never heard of a pendlet before is because they’ve never really existed on this planet before the Xiaomi Amazit Equator and Moonbeam.
You see, folks, a pendlet is a combination pendant and bracelet, PEND + LET, the pendlet. How such a simple, appropriately descriptive product category marketing tag line for these amazingly versatile little wearable luxury tchotchkes was missed by everyone still baffles me. . . . Professor Marketing to the rescue!
In keeping with the Chinese cultural theme of this new product line that so resembles a modern ceramic version of an ancient jade donut (or moon dial) piece of jewelry, let’s recall that the Chinese character for opportunity is 机会 (Jīweì). People, it is never a good idea to miss a golden opportunity to add to the human language. Ergo, the invention of the pendlet, courtesy of a well-timed brain flash of form & function wearables industry innovation from Xiaomi’s Amazfit team.
Check out: Latest Reviews and News for Fitness Trackers
Amazfit states that the Equator and Moonbeam can be worn as a pendant, and thus it is perfect for a variety of events where you need a little neckline splash dash of smart wearables flavor flavor or perhaps just a technology + fashion pick-me-up. From training to work to restaurant dinner outings to parties and special events, it just works as a fashion style piece.
However, the elegantly unisex sleek bracelet form and a polished ceramic encased electronics centerpiece of the device can also be worn as a bracelet that surprisingly looks as masculine on a male wrist as it looks feminine on a female wrist, depending on your color choice, of course. As a matter of fact, we may need to get the sexes to agree on a social media hip descriptor that is suitably feminine, yet also muscularly masculine. I vote for the never-before-mentioned-in-one-breath, “adorably awesome-sauce cute bad boy.”